Brand Loyalty – Our Survey Says…

English: Johari-window for the character of Mi...

English: Johari-window for the character of Miles in the Woody Allen film ‘Sleeper.’ (Photo credit: Wikipedia)

Back on September 16 I posted a few thoughts about unique selling propositions, in the sense of personal marketing.

Basically I was asking – Who do you think you are?  But an equally important question might be, How do others see you?

I was delving into all four of the Johari windows, since these days the combination of self-knowledge and outer presentation can really help us achieve our goals in life.

Since then a good example of damaging ones brand has cropped in the media.

Step forward Angus T Jones, a young actor.  He might want to speak to his coach, assuming he has one, about re-imagining his brand.  It is difficult to row back your comments after calling the television show you work on ‘filth’.  Especially when it pays you a reported six figure salary, per episode, for your efforts.

His colleagues on Two and a Half Men may have a different view on his professionalism this week compared to seven days ago.

http://www.bbc.co.uk/news/entertainment-arts-20523582

According to industry speculation his employer, CBS television, may be parting company with him in the near future too.

Speaking for myself, taking stock of the feedback I got from colleagues and customers recently has been positive and contentious.  Apparently I come across as: ‘supportive, empowering, creative and calm’.   Perhaps differing contexts are involved in the last two, which seem a bit contradictory to me.

My next coaching goal might focus on the attribute I display least often – creativity – so I take specific actions that allow me to display the attribute a practical number of times by Easter 2013.

Memo to self: However I pursue that goal I will do my best to ensure the only colourful thing on display is my creativity.

Time Is On Their Side (Yes It Is)

English: Trade ad for 1965 Rolling Stones' Nor...

English: Trade ad for 1965 Rolling Stones’ North American tour. (Photo credit: Wikipedia)

When they started to work together 50 years ago I doubt the Rolling Stones knew how successful they would be decades later.

Their goal was to play the music they loved, in front of people who appreciated it.  That plan seems to have worked out quite well.

Now, according to BBC Business coverage of their sellout O2 concerts, their most recent tour – A Bigger Bang – earned £348 m. Which sounds like a decent contribution to their retirement fund.

http://www.bbc.co.uk/news/business-20499742

Not that they look ready to put their feet up.

All of which contrasts to recent research, about life planning, published by the National Association of Pension Funds.

http://www.bbc.co.uk/news/business-20543308

NAPF believes many over 50s are sleepwalking into their old age. Essentially they are not putting enough by for their non-working years. Risky given increasing life expectancy.  Making ends meet in years to come calls for effort now.

Perhaps a good first step  would be to visit the Money Advice Service website www.moneyadviceservice.org.uk and see what information it contains, to help with long-term planning.

A reasonable second step would be to find a supportive coach, set a financial goal, and work steadily towards it.

Most of us won’t be multi-millionaires in our 50s and 60s but, I believe, many of us could be more secure financially: starting now with a bit of time devoted to planning our future.

Inside Out

According to government research, quoted by the Daily Mail recently, six out of ten offenders dealt with by the justice system return to crime within nine years.
Daily Mail coverage about tackling reoffending by mentoring

That must have a major impact on public finances (which bear the costs of policing and punishment); and peoples’ lives (both victims of crime and perpetrators).

No wonder then that acting for the government, Justice Secretary Chris Grayling is encouraging the growth of effective mentoring programmes, intended to keep ex-offenders from re-offending.  The Guardian newspaper documents the early stages of such a mentoring relationship.

http://www.guardian.co.uk/commentisfree/2012/nov/23/prisoner-mentoring-rehabilitation-conversation

http://openclipart.org/clipart/people/magnifyi...

http://openclipart.org/clipart/people/magnifying_glass_01.svg License: PublicDomain Keywords: people Author: AbiClipart Title: Magnifying Glass (Photo credit: Wikipedia)

I believe that significant value could be added by skilled volunteers meeting the offender a year before their sentence ends and supporting them through establishing a coaching relationship.

The key would be the coach helping them look closely at the reality of their lives to date; identify positive future goals (in the same way that readers of Brian Tracy, Steven Covey, John Whitmore or Laura Berman-Fortgang would recognise); select the viable options they can pursue to attain them; develop the will take the first steps toward their future.

Undertaking that journey would establish strong foundations on which mentors and other positive external influencers could build, after release.

Hopefully mentoring is only one of the strategies which the government is going to support, to help offenders better manage the transition from life inside to their future beyond crime.

Our Bodies Can Change Our Minds

Amy Cuddy - PopTech 2011 - Camden Maine USA

Amy Cuddy – PopTech 2011 – Camden Maine USA (Photo credit: poptech)

Thanks to the Coaching Academy’s members-only LinkedIn.com web site, which has highlighted a really interesting 20 minute TED Talk by social psychologist, Amy Cuddy.

The talk explores the potential for our thoughts and physical presence to change who we are.

Her research suggests it might take just two minutes (somewhere privately) standing in a ‘power’ pose, to gather inner strength & subsequently ace that job interview or important presentation.

The Talk itself is definitely worth a few minutes of your time.

Amy Cuddy TED Talk

Other interesting, generally available material on www.the-coaching-academy.com

Memories Are Made Of This

English: Complete neuron cell diagram. Neurons...

English: Complete neuron cell diagram. Neurons (also known as neurones and nerve cells) are electrically excitable cells in the nervous system that process and transmit information. In vertebrate animals, neurons are the core components of the brain, spinal cord and peripheral nerves. (Photo credit: Wikipedia)

My memory for names is patchy sometimes.  I can meet someone at a social function, hear their name, shake their hand and minutes later have forgotten what they are called.  Not a good attribute to display as the Christmas party season approaches.

 

I am going to try coaching myself to do better with remembering people’s names.  According to an item in the Guardian newspaper, about revising for exams, there might be a straightforward way to do this.

 

Pathways between neurons [the brain cells which store information] can be strengthened over time. Simple repetition – practising retrieving a memory over and over again – is the best form of consolidating the pattern.

 

I am going try using the person’s name a few times in conversation straightaway, to see if that locks it into my memory.

 

http://www.guardian.co.uk/education/mortarboard/2012/nov/06/how-your-brain-likes-to-revise

How Full Is Your Bucket?

Cover of "Understanding Psychological Con...

Cover via Amazon

In my experience some people resist change in their professional lives, even if they are unhappy.  They don’t want to benefit from taking on a new way of thinking, after a change to their circumstances.  Or they may feel that ‘at their time of life’ change is not possible and they have to put up with bad situations.

I think those people may be missing out.  That is especially true if the person is in a junior job role and change has happened around them, meaning their expectations about their working environment – personal development; pay rises; job security – are not being met.  This is true in the private sector and, the Daily Telegraph’s Jobs Editor Louisa Peacock suggests, amongst civil servants.

http://www.telegraph.co.uk/finance/jobs/9630531/Whitehall-jobs-down-30000-on-year-amid-rock-bottom-staff-morale.html

Hopefully senior managers already have, or are actively being coached to develop strategies to counteract the dip in staff morale that results from unmet expectations.

For senior managers who don’t see why action is necessary (or believe staff will put up with just about anything) Neil Conway and Rob Briner’s 2005 analysis ‘Understanding Psychological Contracts at Work’, includes the telling observation:

“When an employee believes that [their] organisation has failed to deliver its promises on a regular basis, he or she will question whether it makes sense to continue contributing to that organisation or whether it might be better to move on to another”.

The new look People Management magazine this month includes a feature on ‘Eight Ways To Reward Staff, Without Giving Them A Pay Rise’.  I like the simplicity of their final suggestion: try to say ‘thank you’ to others for their contribution.  The article suggests literally writing notes of appreciation and leaving them with colleagues who have done a good job (I can remember from personal experience how a simple act of appreciation can put a smile on someone’s face).

The magazine says this concrete expression of gratitude is an echo of Tom Rath’s and Donald O Clifton’s approach to combatting workplace negativity, set out in their book, ‘How full is your bucket?’.   I like the idea and I am going to try it out the next chance I get.

http://www.amazon.co.uk/Full-Your-Bucket-Positive-Strategies/dp/1595620036

Come As You Are

An empty Johari window, with the "rooms&q...

An empty Johari window, with the “rooms” arranged clockwise, starting with Room 1 at the top left (Photo credit: Wikipedia)

If my friends working in the public and private sectors are to be believed, there is a crying need for some coaching for key leaders so they are better equipped to win the hearts, minds and commitment of their staff at every level in their organisations.

 

Seemingly there are key leaders out there who think that – despite headcount reductions and pay freezes – X per cent fewer staff will remain motivated when pressed to produce ever greater outputs.

 

Looking back at some old material on inspired leadership I was struck by the attitude shown by Frank Douglas, in charge of Human Resources in Transport for London (TfL).  Interviewed in July 2010 by People Management magazine the African-American ex-pat noted:

 

“In an age of austerity, when you can’t pay people more you have to focus on career development

 

He goes on to make the point that the first winner of television series ‘The Apprentice’, Tim Campbell, used to be a marketing manager at TfL.  The organisation should therefore be asking “How many more Tim Campbell’s do we have out there?”

http://www.tim-campbell.co.uk/

 

Interestingly, Frank’s career trajectory also neatly illustrates the principle that the drive for development comes from within.  He says:

 

“The US is a highly mobile society, where people vote with their feet…I’ve had a self-managed career.  I aspired to be head of HR and took the jobs that would give me experience towards that goal’.  He adds towards, the end of the article, ‘the challenge of diversity is about understanding people and managing conflict”.

 

He might have added that people are complex, and that the issues of diversity affecting them may not be immediately obvious (for instance a disability may not be observable; their religion might also not be noticeable).  The principles behind the Johari Window (in which some aspects of an individual’s identity are not visible to others) are applicable here.

 

http://en.wikipedia.org/wiki/Johari_window

 

Coincidentally, in July 2011 People Management magazine took a look at sexual orientation in the context of diversity leadership.  David Shield’s, the director of workplace programmes for lesbian, gay, bisexual and transgender advocacy organisation Stonewall notes that:

 

Organisations have generally become more diverse, but you don’t often see gay people in senior teams, just like you don’t see gender or ethnicity in diversity at top levels …Women or ethnic minority men may fear a double dose of prejudice…which means that lesbians or black gay men are more inhibited about coming out than white, gay men”.

 

If that trend is indicative then there is still some way to go towards establishing fully equal and diverse workplaces.

 

I suspect that ensuring the employment environment has little or no scope for inequality establishes a foundation that is good-for-business.  In that climate a coaching strategy that encourages staff to develop their careers in fulfilling directions would deliver productivity benefits to the organisation and self-esteem benefits to the individual.  Happy staff are productive staff.

 

Underpinning the positive environment and the development strategy should be recognition of the value of the whole person, regardless of their age, disability, ethnicity, gender, orientation, or religion.

 

Organisations are missing a trick if they do not recognise the distinctive contributions that their diverse workforce already makes.  Those employees have real potential to develop further, in a supportive environment.   If more managers were keen to acquire coaching skills they might just be the catalyst to speed that development up.

Shiny Happy People?

Cover of "How to Be Happy: Seven Steps to...

I have just seen reports of new research from University College, London
which indicates happy people live longer.  Professor Andrew Steptoe who led the research said to the BBC that longevity might be an outcome experienced by ‘the kind of people who are happy [as they] are the kind who take care of themselves and are therefore quite healthy’.

I can see why that would be the case.  It seems common sense to me if you are fulfilled – in personal, professional, or emotional terms – you are in all likelihood less stressed.  Carry that unstressed feeling over into an active retirement and you are looking at part of the recipe for many golden years.

In terms of coaching I think ‘I want to live life in a way which makes me happy’ could be developed into a workable goal.  I’m not sure living longer could realistically be built into that.  Benjamin Fry‘s book, ‘How to Be Happy’ may be a useful background reference.

http://www.bbc.co.uk/news/education-19926775

Equally interesting is research from Dr John Eastwood of York University, Toronto.  This shows that boredom can amount to ‘the aversive experience of wanting, but being unable, to engage in satisfying activity’.

The research, discussed in a Guardian article, notes that ‘frustrated dreamers who haven’t realised their goals can expend all their emotional energy on hating themselves or the world, and find they have no attention left for anything else’.

Of course it wouldn’t be feasible to coach someone whose goal was ‘not to be bored by their life’.  They would need to phrase their aim positively, saying what they wanted to move toward, rather than what they wanted to move away from.

Thinking about it perhaps there is a link between the two pieces of research.  The trick for those experiencing boredom might be to get coached.  That would provide the opportunity for those who are motivated, to stop, reflect, and change course.  It might even give them the chance to start pursuing a goal of living an interesting and happier life…in the longer term.

http://www.guardian.co.uk/lifeandstyle/2012/oct/14/boredom-is-bad-for-health

GROWing Pains

English: An artist's depiction of the rat race...

English: An artist’s depiction of the rat race in reference to the work and life balance. See http://en.wikipedia.org/wiki/Rat_race Made with following images: http://www.openclipart.org/detail/75385 http://www.openclipart.org/detail/74137 (Photo credit: Wikipedia)

I’ve received some useful performance coaching recently, to help me successfully suggest how the future contributions of a voluntary project group I belong to could be improved, improving my work-life balance.

It was good quality coaching, following the GROW – Goal, Reality, Options, and Will – formula championed by Sir John Whitmore amongst others.  It left me holding a clear set of actions for two, cards-on-the-table, meetings about the project.  I was going to influence greater participation from group at the first, grass roots meeting.  I was then going to suggest changes to the project vision in the second high-level event.

Of course reality doesn’t work like that.  In the first meeting no one wanted to participate more than they were already doing.  In the second meeting the request for help with the vision went up the line, and came firmly back down again.   The issue with the vision thing was ours to address, not anyone else’s.

Which goes to show that, where you can coach with improvements in your own performance in mind, you cannot expect your actions to produce specific outcomes in others.  After all, others haven’t been coached to ‘participate more’ or to ‘change their vision’.

All this possibly means my next coaching goal may have to be: ‘to successfully document my contribution to the outcomes of this project, so I can use my skills in another context  this year’.

(More information about Sir John Whitmore is  available on this website http://www.performanceconsultants.com/ )

In Cyberspace Not Everyone ‘Likes’ You

Image representing LinkedIn as depicted in Cru...

Image via CrunchBase

I tried explaining social networking to an older relative recently.  It’s based on identifying yourself on the internet, I said.

 

There was a sharp intake of breath from across the table.

 

My relative wasn’t sure about the risks of putting information about yourself out into the ether, for others to see.  He asked, ‘Won’t people know too much about you’?

 

On reflection I, sort of, see his point, although if you don’t put yourself out there the potential for changing your situation is pretty limited.

 

These days for work, or professional reasons it is sensible to have a Linked In profile.  If a portfolio career appeals it might even be the key to researching new opportunities, which may mean you can develop your future by trading on existing skills.

 

The online edition of American magazine Ebony has an interesting article, with something to say about that subject.  In particular I like their idea that You Can See What You Need to Get What You Want’. 

http://www.ebony.com/career-finance/3-reasons-you-need-to-be-on-linkedin

 

If you set store by finding out more about people who have been there and done that (actually used social media to their advantage), you might want to look at Rich Jones web site concerning professional steps in the virtual world. 

 

http://www.iamrichjones.com/

 

Blogging is an option too.  Finding a topic about which you are passionate and writing about it via WordPress, Blogger, or another platform.  It is always nice to have people read and even follow what you write, but it may take some time to get your readership beyond single figures.

 

Twitter is a third avenue, creating a small you-shaped virtual niche.  It also makes for concise communication as a limit of 140 or fewer characters applies.

 

It is a very quick way of getting your message distributed too.  Although recent events involving Ashley Cole and Rio Ferdinand, illustrate why speed isn’t always helpful.  Frankly it is idea to think first and tweet later.

 

There are a billion users on Facebook too, so that might be a harder arena in which to get your voice heard.

 

http://www.guardian.co.uk/technology/2012/oct/04/facebook-hits-billion-users-a-month

 

Whichever route appeals it is also worth remembering something friends working in Human Resources have mentioned to me.  Some employers do keep tabs on identifiable social media accounts.

 

Even if they do not have an official policy about employees’ media usage, or even if you are not yet working for them, they may be very interested in what you have to say and the way you say it.

 

That is worth thinking about if you are used to frank speaking online and you don’t want something you said ages ago, concerning a topic about which you are passionate, counting against long after you had forgotten saying it.