Tag: Facebook

Goals 2014: 5 Questions For People Using Social Media To Connect With Others

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Social Media Activity

Just Some Of The Ways To Be Active On Social Media

How many different channels do you use to pursue your social media goals and present your brand online to the world?  As I researched this post I realised just how many social media channels there are, and how little time there would be to make the best use of all of them.  That’s why I’m referring to just a handful of platforms.

US versus UK Social Media Statistics

US data from 2013 undertaken by the Pew Research Centre (a non-partisan ‘fact tank’) is relevant here.  They have broken down online activity to identify who is using social networking (73% of US adults are apparently) and where they spend time: Would you say your strategy is to form links with 16% on Google +, or the 22% of adults on Linkedin (which celebrates its 11th birthday on 5 May)?  Connect with the 18% of adults using Twitter?  Or do you relate more with the 71% of all adults using Facebook?

According to Ofcom in the UK 55% of adults owning mobile web enabled devices use them to visit social networking sites, or networking apps.  That’s a hefty segment of users who you could be reaching.  Assuming you can find the right channel to engage with the demographic you have

Google+ How Is It For You?

It is a timely question as JP Mangalindan, writing online for CNN Fortune and Money, has speculated about the platform’s future in a recent tech article   How productive a space is Google+ for you?

Site Statistics

We’ve all visited sites where the most recent post was six months ago.  Perhaps the site’s owner looked at their site statistics, felt it wasn’t getting enough traffic and abandoned it for that reason.  I wonder what signal that sends to visitors and to corporations like Google who created the site?

5 Questions For People Using Social Media To Connect With Others

So there is high take up with social media in general, although some platforms are more popular than others.  All of this  prompts me to ask the following:

  • What story do your posts tell about your brand (well established leader in your sector, or attention worthy new entrant)?
  • What timing strategy do you follow when you post to your social media sites (Weekly, or less often? Midweek, or weekend?)
  • How many new visitors are you adding by posting?
  • What do your visitors gain by looking at your site (insight from material you create; engagement with other peoples’ posts which you curate and repost; more information about your work)?
  • When visiting your site on mobile devices do people miss out on some of the desktop content (or could they browse and even buy in both places)?

Your answers to those questions can help you assess the return on the time you invest, in creating and curating social media posts.

Feel free to browse the other ideas relating to your work and life goals in the Archive section here, on Facebook and Google+ too.  Or if you are a Linkedin user you can View Roger Dennison’s profile and connect with me there.

Goals 2014: 3 Questions To Help You Decide Where To Offer Your Acts Of Service

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Your Connections Increase In Number When You Volunteer

Your Connections Increase In Number When You Volunteer

Were you following my previous posts about the reasons you should have a volunteering goal and the benefits coming your way from volunteering?  If you missed the posts on Contributing to your Community click in the Archive for 30 March and the Morale post is located there dated 8 April.

Your Acts of Service

That wider conversation led to me making a contribution to a discussion with Forbes online magazine contributor and Twitter user @tomwatson  You can get a flavour of the back and forth via this tweet:

This goes to show once you start offering thoughts and sharing views you quickly encounter the major benefit of volunteering: being connected means you can offer acts of service to others.

How Can Dunbar’s Number Help You Serve Your Contacts?

Mind you, if you can only hold stable relationships with 150 people it makes sense that as many of those people as possible are folks to whom you can be of service.  So here’s 3 questions for you based on Dunbar’s Number (those 150 people):

  • Do you want to offer service to your 5 most significant contacts, or do you feel obligated to do this (it is more authentic if you want to take action)?
  • What common characteristics do your top 5 contacts share?
  • How does that information shape the acts of service you will offer them this week?

Good luck to you with your offer to serve others.  You can get more ideas by checking out – and Liking if you want – my posts on Facebook and Google+ too.  Or if you use LinkedIn you can View Roger Dennison’s profile

Goals 2014: 2 Action Points To Add Value To Your Professional Social Media Strategy

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How LinkedIn Are You?

How LinkedIn Are You?

How often do you update your LinkedIn profile, compared to your professional Blog, Facebook, or Twitter content?  Go on, be honest.  Here’s another question: What goals are you addressing by using social media for professional purposes?

Don’t worry, you are not alone if you said you: refreshed your LinkedIn presence much less frequently than your other profiles; have no specific outcome related to your social media posts.  With the sea of media out there to dip into focusing on creating content can be difficult.

Recent coverage of professionals use of social media

This week two writers, Paul Boag* and Ross McGuiness** have separately pointed out that LinkedIn can be a real asset to advancing your work life goals, if you use the platform strategically.

Writing as part of the In Focus section within the Metro  Ross’s article highlights the value of building up an organic network of connections, via LinkedIn.  Connecting with people outside your immediate circle, can mean you get to offer your talents to an ever widening pool of curious people, who are already interested in your skill set.  Those connections can be in another city, country or continent.  You get attention in Denver, Delhi or Darlington if you want it.

The blog post Paul wrote reminded me of the advantages in keeping profile content fresh.  Your connections and other visitors like to dip into fresh material.  Your well-presented comments about your latest project, or newly acquired skills are valuable.  So are your contributions to discussion threads.

What actions can you take to sharpen your social media use?

I think there are two actions for you to add to your schedule this year (or focus on if they haven’t had too much of your attention before now).  These actions will help you if your goal involves consolidating your professional reputation on LinkedIn, or other social media platforms in 2014.

  • Update your content on a regular basis, to reflect your recent achievements, your newly acquired skills, or freshly gained qualifications.
  • Connect where possible to others with shared professional interests.  If that is not an option contribute regularly to online discussions about current key topics affecting your work area.  Perhaps you could even start a new conversation, based on your knowledge of upcoming trends?

Good luck with sharpening up your goal and turning your LinkedIn presence to your professional advantage.

Do check out the Archive section for more thoughts on work and life issues and feel free to look at the further ideas relating to your work and life goals on Facebook and Google+ too

 

*Paul is @boagworld on Twitter

** Ross tweets as @McGuinessRoss

Goals 2014: Three Key Posting Tips

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Happy 10th birthday Facebook!  It is a long way from an audience of Harvard students in February 2004 to a global audience of 1.23 billion in 2014.

All those users face a dilemma: how do I achieve my goal of representing myself well online?  I’ve blogged (in the related tweet above) about the challenges of managing a credible personal brand on social media before, most recently after 2013’s Business Show.

How will you manage your brand this year?

When it comes to your 2014 posts, how will you manage your personal brand?  From what I can see it helps to keep posts:

  • Professional – bearing in mind regularly posts about getting wasted the night before might not impress a future employer
  • Succinct – staying on point, in fewer than 500 words, helps your reader focus on your message
  • Visual – readers appreciate eye-catching elements

How do your posts reflect your values?

It also helps to be mindful of your key values when posting.  What story are you telling about yourself?

If you are looking to make an impact on a wider community from a position of knowledge your advice and commentary could attract a strong following.  Posting on a regular schedule would make you an important presence in others’ lives.

How are you managing your data?

How mindful are you about data protection when you are online?  A bit of thought probably helps, as more and more of us contribute to the pool of Big Data being waded through by large organisations.

The goal of the European Data Protection Day (on 28 January) – branded as Data Privacy Day in the US – is simple: to inform the public about how their online data is collected and processed; helping to protect their privacy and control their digital footprint.

So, taking all of this into account, would today be a good day to start managing your digital self more thoughtfully?

Click to Visit me on Facebook

The Business Show: Part Two – Connections

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Here is the follow-up post I promised you, inspired by last week’s Business Show at Olympia (that’s #TBS2013 if you fancy looking at the coverage on Twitter).

TBS2013

Brochure from The Business Show 2013

The event was web heavy, naturally enough, since the internet is such a significant part of business today.  People without tablets, netbooks, smart phones seemed to be in the minority.  Most people seemed to be connecting to the world outside the event.

Felicity McCarthy, Facebook’s Head of Small and Medium Business Marketing Communications made a point which re-enforced the idea of connectivity.

Felicity noted that brands with an online presence are consumed by people who have developed a respectful and loving attitude towards the brand’s products and services.  A brand’s Facebook, or other, online profile helps to build warm relationships.

I was mulling that thought over yesterday, in light of two news stories.  I think the stories capture how the public’s feelings about a corporate and a personal brand can be affected by events.

The corporate story concerns the online banking offer from RBS.  This has, once again, failed to provide the level of seamless service customers expect.  The timing of course could not be worse.  People with Christmas shopping to do really don’t need to have their card transactions refused.

Ross McKewan – RBS Chief Executive – today said “…It will take time but we are investing heavily in IT systems our customers can rely on…”  I wonder how much respect, love, or loyalty the bank will receive from customers in 2014 whilst those IT systems are developed?

On the other end of the scale from the corporate brand there is 19-year-old Olympic medalist Tom Daley .  He has managed a change to his personal brand impressively, according to a piece in the Guardian today* by PR Consultant Mark Borkowski.   The consultant believes that by using his own Youtube channel to affirm his new relationship, and his bisexuality, Mr Daley has demonstrated “strategic control” over his brand.  That is a lesson to other and bigger brands Borkowski reckons.

As everyone – from corporations to individuals – has a story to tell; support to generate; and a reputation to manage perhaps the question is this:

What single step can each of us take to manage our brand better in the connected age?

* Tom Daley Youtube Video

Anti Social Media

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Image representing Twitter as depicted in Crun...

Image via CrunchBase

I’ve posted about social media before, so it is no surprise to say that Paris Brown gets some of my sympathy.

Imagine being 17 years old, casually Tweeting your thoughts to your mates, and a year later holding a post as a youth Police Crime Commissioner in Kent, where your words are regarded as anything but casual.  Talk about making your growing up mistakes in public.

 

Many of us are learning the hard way that Twitter, Facebook, WordPress and their peers are not transient media.  It is difficult to put a favourable context on what Paris Brown said.  She got it wrong.  An apology after the fact for ‘any offence that I have caused’ sounds increasingly like damage limitation.  Deleting the Tweets won’t mean they will be forgotten.  Bottom line, it is difficult, but not impossible, to erase a digital history.

http://www.guardian.co.uk/technology/video/2013/apr/05/how-to-delete-yourself-from-the-internet-video

 

In a sign of the times the British Library is to store some social media output for posterity.  Perhaps every social media user needs to act on a simple goal: to use their chosen medium in way that would reflect their personal brand positively, if what they wrote was to be saved by the British Library.

 

http://www.telegraph.co.uk/news/uknews/crime/9977188/Teenage-PCC-apologises-for-showing-off-with-offensive-Twitter-remarks.html

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Digital footprints

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I’ve blogged about thoughtful use of social media before – most recently in the October 2012 post In Cyberspace Not Everyone ‘Likes’ You  – however a spate of recent stories caught my eye.

 

Black Eyed Peas anyone?

Black Eyed Peas anyone? (Photo credit: Twitchietai)

First, there is the revelation that seemingly innocuous ‘Likes’ on Facebook can reveal much more personal detail than users imagine.  According to a Cambridge University  study, quoted in the press, important facets of one’s personality such as social standing; religious identity; even sexual orientation are – supposedly – discernible from what users say on the platform.

 

http://www.independent.co.uk/life-style/gadgets-and-tech/features/like-curly-fries-youre-clever-like-motorbikes-youre-not-the-science-of-facebook-likes-8530101.html

 

Then there is the sobering thought that if you get into a virtual feud with someone on Twitter they may very well track you down, for a very real confrontation.  If in doubt look at what boxer Curtis Woodhouse did to confront the critic who mocked him on line.

http://www.guardian.co.uk/sport/2013/mar/12/english-boxer-curtis-woodhouse-twitter-troll

 

Finally, there is recognition that young people are savvy consumers of new media but are not necessarily skilled in producing it.  Former Black Eyed Peas vocalist Will.i.am has donated £500,000 of his own money to the Prince’s Trust to support the development of young people’s knowledge of science, technology, engineering and mathematics (the STEM subjects) where skills are lacking.

 

http://www.bbc.co.uk/news/business-21747206

 

Unless we choose not to have a digital presence, these stories indicate we should carefully decide just how we manage our online life.  They also nudge us to develop our relationship to new media / technology so that we keep up to date as they grows in influence.