Brand Loyalty – Our Survey Says…

English: Johari-window for the character of Mi...

English: Johari-window for the character of Miles in the Woody Allen film ‘Sleeper.’ (Photo credit: Wikipedia)

Back on September 16 I posted a few thoughts about unique selling propositions, in the sense of personal marketing.

Basically I was asking – Who do you think you are?  But an equally important question might be, How do others see you?

I was delving into all four of the Johari windows, since these days the combination of self-knowledge and outer presentation can really help us achieve our goals in life.

Since then a good example of damaging ones brand has cropped in the media.

Step forward Angus T Jones, a young actor.  He might want to speak to his coach, assuming he has one, about re-imagining his brand.  It is difficult to row back your comments after calling the television show you work on ‘filth’.  Especially when it pays you a reported six figure salary, per episode, for your efforts.

His colleagues on Two and a Half Men may have a different view on his professionalism this week compared to seven days ago.

http://www.bbc.co.uk/news/entertainment-arts-20523582

According to industry speculation his employer, CBS television, may be parting company with him in the near future too.

Speaking for myself, taking stock of the feedback I got from colleagues and customers recently has been positive and contentious.  Apparently I come across as: ‘supportive, empowering, creative and calm’.   Perhaps differing contexts are involved in the last two, which seem a bit contradictory to me.

My next coaching goal might focus on the attribute I display least often – creativity – so I take specific actions that allow me to display the attribute a practical number of times by Easter 2013.

Memo to self: However I pursue that goal I will do my best to ensure the only colourful thing on display is my creativity.

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