You are not alone if you visit social media sites to get information to help you with a problem.
According to http://internetlivestats.com Google now processes over 40,000 search engine queries every second on average.
Imagine getting a thumbs up from someone in your community for posting something which precisely answers one of those queries and makes their problem go away.
If you make someone that happy they could potentially become one of your passionate customers.
How Does Your Content Solve Specific Problems?
Two weeks ago I spoke about tackling social media goals to an audience of startups and micro business people. One of the questions which came was how to create content which generates more engagement.
Audience members were frustrated having written an attention grabbing headline and great content, only to have no one comment on it.
Some entrepreneurs in the audience felt like giving up when their carefully written posts seemed to have no impact.
I thought there could be one missing element in those posts: a call to action.
What’s The Purpose Of Calling People To Action?
The audience and I talked about what kind of posts had impact and why.
We also discussed what could be done with less impactful posts to get people to engage.
We agreed that their social media content probably solved the problem which the questioner was facing.
What could be done to take that conversation further? Calling the audience to take action.
We recognised that content which stands out from the flood of posts calls the questioner to take action. Those posts invite people to engage with the content creator. The engagement benefits both the person with the enquiry and the content supplier.
Benefits Of Calling Your Community To Action
For the person with the problem it is useful to stay in touch with a reliable source of information. Who knows what further insight that source could offer in future?
For the supplier expanding their community has several benefits.
- Their expert profile increases as more people come to know them.
- They can experience word of mouth recommendation, as their audience likes what they do.
- They can prove so trustworthy that people respond to their products, services or projects.
3 Ways To Add Value With Your Social Media Presence
- Deliver information which helps to resolve a problem for a specific community member
- Keep your presentation as simple and straight-forward as possible
- Prompt your reader to take an action by leaving their comment, sharing your post, hitting the Like button, or trusting you with their email address so you can offer them future service
Here’s How To Continue This Conversation
Thanks for reading this post. I hope it has got you thinking about your use of social media. What will you now do to better connect with your community?
I’ll be exploring these themes in more detail in a workshop on 12 September (more information in future posts). Meanwhile here are some questions you can feedback on:
- Who wrote the most effective post you have engaged with this year?
- What made you comment having read it?
- What else did it inspire you to do?
- Who did you share it with?
Use the comment space below to add your voice to the discussion. If you Tweet your reply to @RogerD_Said please include the hashtag #SocialMediaPresence to make it easy to follow the conversation.