Does Your #SocialMediaPresence Deserve A Thumbs Up?

 

How Well Does Your Use Of Social Media Connect You To Your Community? Picture From Gabor From Hungary From Morguefile.com

How Well Does Your Use Of Social Media Connect You To Your Community? Picture From Gabor From Hungary From Morguefile.com

You are not alone if you visit social media sites to get information to help you with a problem.

According to http://internetlivestats.com Google now processes over 40,000 search engine queries every second on average.

Imagine getting a thumbs up from someone in your community for posting something which precisely answers one of those queries and makes their problem go away.

If you make someone that happy they could potentially become one of your passionate customers.

How Does Your Content Solve Specific Problems?

Two weeks ago I spoke about tackling social media goals to an audience of startups and micro business people. One of the questions which came was how to create content which generates more engagement.

Audience members were frustrated having written an attention grabbing headline and great content, only to have no one comment on it.

Some entrepreneurs in the audience felt like giving up when their carefully written posts seemed to have no impact.

I thought there could be one missing element in those posts: a call to action.

What’s The Purpose Of Calling People To Action?

The audience and I talked about what kind of posts had impact and why.

We also discussed what could be done with less impactful posts to get people to engage.

We agreed that their social media content probably solved the problem which the questioner was facing.

What could be done to take that conversation further? Calling the audience to take action.

We recognised that content which stands out from the flood of posts calls the questioner to take action. Those posts invite people to engage with the content creator. The engagement benefits both the person with the enquiry and the content supplier.

Benefits Of Calling Your Community To Action

For the person with the problem it is useful to stay in touch with a reliable source of information. Who knows what further insight that source could offer in future?

For the supplier expanding their community has several benefits.

  • Their expert profile increases as more people come to know them.
  • They can experience word of mouth recommendation, as their audience likes what they do.
  • They can prove so trustworthy that people respond to their products, services or projects.      

3 Ways To Add Value With Your Social Media Presence

  • Deliver information which helps to resolve a problem for a specific community member
  • Keep your presentation as simple and straight-forward as possible
  • Prompt your reader to take an action by leaving their comment, sharing your post, hitting the Like button, or trusting you with their email address so you can offer them future service

Here’s How To Continue This Conversation

Thanks for reading this post. I hope it has got you thinking about your use of social media. What will you now do to better connect with your community?

I’ll be exploring these themes in more detail in a workshop on 12 September (more information in future posts). Meanwhile here are some questions you can feedback on:

  • Who wrote the most effective post you have engaged with this year?
  • What made you comment having read it?
  • What else did it inspire you to do?
  • Who did you share it with?


Use the comment space below to add your voice to the discussion. If you Tweet your reply to @RogerD_Said please include the hashtag #SocialMediaPresence to make it easy to follow the conversation.

How Do Clients Benefit When Their #CoachesLikeCPD ?

I was surprised, but happy. Start up voluntary communities can – eventually – produce big results, when members work together.

Let me explain.

18 months ago I joined a continuing professional development (CPD) network for coaches. 12 months ago I decided to volunteer my skills and become one of the network’s co-organisers.

Since then I’ve hosted a number of CPD events. I’ve learned a lot from each session. That’s good, as I have been able to add value to the next session with what I learned from the last one (and try out new approaches like video). The people in front of me have been the beneficiaries.

How Do You Measure The Benefit Of Your Actions?

I am pleased to have played a part in improving the group’s outputs. The proof that volunteering to help CPD (or anything else) benefits others?

  • The group’s reputation as a CPD hub has risen in line with its visibility (100+ hard earned Facebook Likes and growing).
  • Collaboration between group members means their joint efforts produce better results for their clients.
  • Knowledge is shared between members who aren’t yet at the stage of collaborating.
  • New and well established members have an equal chance to contribute to group discussions, pursue future learning goals and put smiles on clients’ faces.

How Do You Volunteer And What Are The Benefits Of Spending Your Free Time Serving Others?

Thanks for reading this post. If it has been useful please share it with someone who can benefit from it.

By the way, what is the best you have result you have achieved for others by volunteering your time? Share your feedback below, or on Twitter @RogerD_Said – others would love to know what you think.

Want To Know More About The Benefits CPD?

Here is a link to the CPD group I co-organise, along with talented leaders @CliveMaxheath and @rjIvanov. You can get an idea of our agenda and more detail about the vision behind the headline by checking the group out http://www.meetup.com/Practical-and-Business-Skills-for-CoachPreneurs/

If you want more Big Picture perspective check out my company page below, which is in development. Fill in your email details and make personal growth part of your agenda.

www.experienceenterprisesltd.co.uk

 

Goals 2014: What Is The Two Word Secret To More #JobSatisfaction ?

What Is The Value Of Positive Feedback?

What Is The Value Of Positive Feedback?

Thank you to everyone who is following me on social media; discussing the ideas I’m putting out there for discussion; or simply reading these words.

I was thinking about the value of those two words a few days ago.  I received some great customer care and told the assistant how much I appreciated the time she had taken to resolve my query and hand me the paper work for my records.

What Is The Value Of Saying Thank You?

How often do you offer authentic, positive, feedback when you experience great customer care?  Organisational leaders are recognising that employee recognition matters.  In areas like customer care ‘good news’ stories are morale boosting opportunities to highlight business values in action

How Will You Make It Clear You Are Good At What You Do?

Some people are comfortable quietly getting on with their work.  They are never going to blow their own trumpet.  Would you be content to have that low a profile?

If your answer is ‘No’, would you consider setting yourself a goal concerning your customer service?

  • Could you ask your customers to send a quick email to your manager, if you provide outstanding service?
  • Perhaps they could comment favourably on your company website?
  • Is there another way that would allow your manager to see how much of an asset you are to the team?

When Will You Make Time To Take Action?

Feel free to have a conversation about this topic with your colleagues.  When will you make the first step to action this goal?   I’d be interested to know what your plans are.  You can find me on Twitter @RogerD_said

There are more ideas relating to your work and life goals in the Archive section here and on Facebook and Google+ too.  Or if you are a Linkedin user you can visit View Roger Dennison’s profile

Goals 2014: 5 Questions For People Using Social Media To Connect With Others

Social Media Activity

Just Some Of The Ways To Be Active On Social Media

How many different channels do you use to pursue your social media goals and present your brand online to the world?  As I researched this post I realised just how many social media channels there are, and how little time there would be to make the best use of all of them.  That’s why I’m referring to just a handful of platforms.

US versus UK Social Media Statistics

US data from 2013 undertaken by the Pew Research Centre (a non-partisan ‘fact tank’) is relevant here.  They have broken down online activity to identify who is using social networking (73% of US adults are apparently) and where they spend time: Would you say your strategy is to form links with 16% on Google +, or the 22% of adults on Linkedin (which celebrates its 11th birthday on 5 May)?  Connect with the 18% of adults using Twitter?  Or do you relate more with the 71% of all adults using Facebook?

According to Ofcom in the UK 55% of adults owning mobile web enabled devices use them to visit social networking sites, or networking apps.  That’s a hefty segment of users who you could be reaching.  Assuming you can find the right channel to engage with the demographic you have

Google+ How Is It For You?

It is a timely question as JP Mangalindan, writing online for CNN Fortune and Money, has speculated about the platform’s future in a recent tech article   How productive a space is Google+ for you?

Site Statistics

We’ve all visited sites where the most recent post was six months ago.  Perhaps the site’s owner looked at their site statistics, felt it wasn’t getting enough traffic and abandoned it for that reason.  I wonder what signal that sends to visitors and to corporations like Google who created the site?

5 Questions For People Using Social Media To Connect With Others

So there is high take up with social media in general, although some platforms are more popular than others.  All of this  prompts me to ask the following:

  • What story do your posts tell about your brand (well established leader in your sector, or attention worthy new entrant)?
  • What timing strategy do you follow when you post to your social media sites (Weekly, or less often? Midweek, or weekend?)
  • How many new visitors are you adding by posting?
  • What do your visitors gain by looking at your site (insight from material you create; engagement with other peoples’ posts which you curate and repost; more information about your work)?
  • When visiting your site on mobile devices do people miss out on some of the desktop content (or could they browse and even buy in both places)?

Your answers to those questions can help you assess the return on the time you invest, in creating and curating social media posts.

Feel free to browse the other ideas relating to your work and life goals in the Archive section here, on Facebook and Google+ too.  Or if you are a Linkedin user you can View Roger Dennison’s profile and connect with me there.

Goals 2014: How Well Does Your Leadership Reflect Your Equality And Diversity Goals?

How Effective Is Your Leadership On Equality And Diversity?

How Effective Is Your Leadership On Equality And Diversity?

If you are like many leaders it is probably a challenge to get through your To Do list and deliver your everyday goals.  If you prioritise your medium and longer term goals too, this post may appeal to you.

What Effects Does Dominant Group Thinking Produce?

Here is a 58 minute video by anti-racist speaker Tim Wise, which is worth a look, if you have time and you have stretching leadership goals which are inspired by your equality and diversity values.  In case you haven’t time for the full video there are excerpts on Youtube which you can search for.

To my mind the key take away from the video is this: Being in the dominant group can leave you thinking you have the luxury of not having to care what other people think.  That attitude will make it harder to deliver on equality and diversity goals.

The upside of dominant-group thinking is simple: You face no obstacles to getting your goals accomplished.  You don’t experience anxiety.  You also don’t need to spend time on reflection about the impact of your words.  You can behave as you want to.  After all, you are acting on behalf of people like yourself, aren’t you?

How Do People From Diverse Backgrounds Respond To Dominant Group Thinking?

People from diverse backgrounds in your current or potential audience may take a different view.  On the least damaging end of the scale if you misspeak on a one-off basis you may not face any lasting consequences.  Get in wrong often enough and the authenticity of your brand values may be called into question.

What Are The Real World Consequences Of Sending Out The Wrong Equality And Diversity Messages?

In the US, major league basketball franchise owner Donald Sterling has experienced some major consequences following media coverage of comments he made about the sort of person he wanted courtside.  Being banned for life from the NBA and forced to sell his team, the LA Clippers for $850m, may influence him to rethink his approach to equality and diversity.

In the UK, BBC television Top Gear’s presenter Jeremy Clarkson is reportedly on his final warning from the corporation, after another controversial week.  Notwithstanding the 350 million viewers his programme receives globally he is having to rethink his approach to how he broadcasts.

Thee are high profile examples, but I think the basic principles are applicable to businesses generally.  Take a few moments to review your situation.  How well do you feel your organisation is doing on Equality And Diversity at the moment?

What Question Can An Authentic Leader Ask Of Themselves To Improve Their Equality And Diversity Focus?

Whether you are in the US, UK or further afield here’s a question that can ask yourself to improve your leadership:

  • What action will I take, this month, as an authentic leader to help my organisation make better use of its diverse workforce (or to demonstrate our commitment to equality goals)?

Feel free to continue this conversation about the relationship between authentic leadership, your values, and equality and diversity within your organisation.  Do let me know what impact your action has, when you start to see some results.

By all means take a look at the further ideas relating to your work and life goals in the Archive section here, on Facebook and Google+ too.  Or if you are a Linkedin user you can View Roger Dennison’s profile and connect with me there.

Goals 2014: 3 Questions To Help You Decide Where To Offer Your Acts Of Service

Your Connections Increase In Number When  You Volunteer

Your Connections Increase In Number When You Volunteer

Were you following my previous posts about the reasons you should have a volunteering goal and the benefits coming your way from volunteering?  If you missed the posts on Contributing to your Community click in the Archive for 30 March and the Morale post is located there dated 8 April.

Your Acts of Service

That wider conversation led to me making a contribution to a discussion with Forbes online magazine contributor and Twitter user @tomwatson  You can get a flavour of the back and forth via this tweet:

This goes to show once you start offering thoughts and sharing views you quickly encounter the major benefit of volunteering: being connected means you can offer acts of service to others.

How Can Dunbar’s Number Help You Serve Your Contacts?

Mind you, if you can only hold stable relationships with 150 people it makes sense that as many of those people as possible are folks to whom you can be of service.  So here’s 3 questions for you based on Dunbar’s Number (those 150 people):

  • Do you want to offer service to your 5 most significant contacts, or do you feel obligated to do this (it is more authentic if you want to take action)?
  • What common characteristics do your top 5 contacts share?
  • How does that information shape the acts of service you will offer them this week?

Good luck to you with your offer to serve others.  You can get more ideas by checking out – and Liking if you want – my posts on Facebook and Google+ too.  Or if you use LinkedIn you can View Roger Dennison’s profile

Goals 2014: 2 Action Points To Add Value To Your Professional Social Media Strategy

How LinkedIn Are You?

How LinkedIn Are You?

How often do you update your LinkedIn profile, compared to your professional Blog, Facebook, or Twitter content?  Go on, be honest.  Here’s another question: What goals are you addressing by using social media for professional purposes?

Don’t worry, you are not alone if you said you: refreshed your LinkedIn presence much less frequently than your other profiles; have no specific outcome related to your social media posts.  With the sea of media out there to dip into focusing on creating content can be difficult.

Recent coverage of professionals use of social media

This week two writers, Paul Boag* and Ross McGuiness** have separately pointed out that LinkedIn can be a real asset to advancing your work life goals, if you use the platform strategically.

Writing as part of the In Focus section within the Metro  Ross’s article highlights the value of building up an organic network of connections, via LinkedIn.  Connecting with people outside your immediate circle, can mean you get to offer your talents to an ever widening pool of curious people, who are already interested in your skill set.  Those connections can be in another city, country or continent.  You get attention in Denver, Delhi or Darlington if you want it.

The blog post Paul wrote reminded me of the advantages in keeping profile content fresh.  Your connections and other visitors like to dip into fresh material.  Your well-presented comments about your latest project, or newly acquired skills are valuable.  So are your contributions to discussion threads.

What actions can you take to sharpen your social media use?

I think there are two actions for you to add to your schedule this year (or focus on if they haven’t had too much of your attention before now).  These actions will help you if your goal involves consolidating your professional reputation on LinkedIn, or other social media platforms in 2014.

  • Update your content on a regular basis, to reflect your recent achievements, your newly acquired skills, or freshly gained qualifications.
  • Connect where possible to others with shared professional interests.  If that is not an option contribute regularly to online discussions about current key topics affecting your work area.  Perhaps you could even start a new conversation, based on your knowledge of upcoming trends?

Good luck with sharpening up your goal and turning your LinkedIn presence to your professional advantage.

Do check out the Archive section for more thoughts on work and life issues and feel free to look at the further ideas relating to your work and life goals on Facebook and Google+ too

 

*Paul is @boagworld on Twitter

** Ross tweets as @McGuinessRoss