How often do you update your LinkedIn profile, compared to your professional Blog, Facebook, or Twitter content? Go on, be honest. Here’s another question: What goals are you addressing by using social media for professional purposes?
Don’t worry, you are not alone if you said you: refreshed your LinkedIn presence much less frequently than your other profiles; have no specific outcome related to your social media posts. With the sea of media out there to dip into focusing on creating content can be difficult.
Recent coverage of professionals use of social media
This week two writers, Paul Boag* and Ross McGuiness** have separately pointed out that LinkedIn can be a real asset to advancing your work life goals, if you use the platform strategically.
Writing as part of the In Focus section within the Metro Ross’s article highlights the value of building up an organic network of connections, via LinkedIn. Connecting with people outside your immediate circle, can mean you get to offer your talents to an ever widening pool of curious people, who are already interested in your skill set. Those connections can be in another city, country or continent. You get attention in Denver, Delhi or Darlington if you want it.
The blog post Paul wrote reminded me of the advantages in keeping profile content fresh. Your connections and other visitors like to dip into fresh material. Your well-presented comments about your latest project, or newly acquired skills are valuable. So are your contributions to discussion threads.
What actions can you take to sharpen your social media use?
I think there are two actions for you to add to your schedule this year (or focus on if they haven’t had too much of your attention before now). These actions will help you if your goal involves consolidating your professional reputation on LinkedIn, or other social media platforms in 2014.
- Update your content on a regular basis, to reflect your recent achievements, your newly acquired skills, or freshly gained qualifications.
- Connect where possible to others with shared professional interests. If that is not an option contribute regularly to online discussions about current key topics affecting your work area. Perhaps you could even start a new conversation, based on your knowledge of upcoming trends?
Good luck with sharpening up your goal and turning your LinkedIn presence to your professional advantage.
*Paul is @boagworld on Twitter
** Ross tweets as @McGuinessRoss