Goals 2014: 5 Questions For People Using Social Media To Connect With Others

Social Media Activity

Just Some Of The Ways To Be Active On Social Media

How many different channels do you use to pursue your social media goals and present your brand online to the world?  As I researched this post I realised just how many social media channels there are, and how little time there would be to make the best use of all of them.  That’s why I’m referring to just a handful of platforms.

US versus UK Social Media Statistics

US data from 2013 undertaken by the Pew Research Centre (a non-partisan ‘fact tank’) is relevant here.  They have broken down online activity to identify who is using social networking (73% of US adults are apparently) and where they spend time: Would you say your strategy is to form links with 16% on Google +, or the 22% of adults on Linkedin (which celebrates its 11th birthday on 5 May)?  Connect with the 18% of adults using Twitter?  Or do you relate more with the 71% of all adults using Facebook?

According to Ofcom in the UK 55% of adults owning mobile web enabled devices use them to visit social networking sites, or networking apps.  That’s a hefty segment of users who you could be reaching.  Assuming you can find the right channel to engage with the demographic you have

Google+ How Is It For You?

It is a timely question as JP Mangalindan, writing online for CNN Fortune and Money, has speculated about the platform’s future in a recent tech article   How productive a space is Google+ for you?

Site Statistics

We’ve all visited sites where the most recent post was six months ago.  Perhaps the site’s owner looked at their site statistics, felt it wasn’t getting enough traffic and abandoned it for that reason.  I wonder what signal that sends to visitors and to corporations like Google who created the site?

5 Questions For People Using Social Media To Connect With Others

So there is high take up with social media in general, although some platforms are more popular than others.  All of this  prompts me to ask the following:

  • What story do your posts tell about your brand (well established leader in your sector, or attention worthy new entrant)?
  • What timing strategy do you follow when you post to your social media sites (Weekly, or less often? Midweek, or weekend?)
  • How many new visitors are you adding by posting?
  • What do your visitors gain by looking at your site (insight from material you create; engagement with other peoples’ posts which you curate and repost; more information about your work)?
  • When visiting your site on mobile devices do people miss out on some of the desktop content (or could they browse and even buy in both places)?

Your answers to those questions can help you assess the return on the time you invest, in creating and curating social media posts.

Feel free to browse the other ideas relating to your work and life goals in the Archive section here, on Facebook and Google+ too.  Or if you are a Linkedin user you can View Roger Dennison’s profile and connect with me there.

Anti Social Media

Image representing Twitter as depicted in Crun...

Image via CrunchBase

I’ve posted about social media before, so it is no surprise to say that Paris Brown gets some of my sympathy.

Imagine being 17 years old, casually Tweeting your thoughts to your mates, and a year later holding a post as a youth Police Crime Commissioner in Kent, where your words are regarded as anything but casual.  Talk about making your growing up mistakes in public.

 

Many of us are learning the hard way that Twitter, Facebook, WordPress and their peers are not transient media.  It is difficult to put a favourable context on what Paris Brown said.  She got it wrong.  An apology after the fact for ‘any offence that I have caused’ sounds increasingly like damage limitation.  Deleting the Tweets won’t mean they will be forgotten.  Bottom line, it is difficult, but not impossible, to erase a digital history.

http://www.guardian.co.uk/technology/video/2013/apr/05/how-to-delete-yourself-from-the-internet-video

 

In a sign of the times the British Library is to store some social media output for posterity.  Perhaps every social media user needs to act on a simple goal: to use their chosen medium in way that would reflect their personal brand positively, if what they wrote was to be saved by the British Library.

 

http://www.telegraph.co.uk/news/uknews/crime/9977188/Teenage-PCC-apologises-for-showing-off-with-offensive-Twitter-remarks.html

In Cyberspace Not Everyone ‘Likes’ You

Image representing LinkedIn as depicted in Cru...

Image via CrunchBase

I tried explaining social networking to an older relative recently.  It’s based on identifying yourself on the internet, I said.

 

There was a sharp intake of breath from across the table.

 

My relative wasn’t sure about the risks of putting information about yourself out into the ether, for others to see.  He asked, ‘Won’t people know too much about you’?

 

On reflection I, sort of, see his point, although if you don’t put yourself out there the potential for changing your situation is pretty limited.

 

These days for work, or professional reasons it is sensible to have a Linked In profile.  If a portfolio career appeals it might even be the key to researching new opportunities, which may mean you can develop your future by trading on existing skills.

 

The online edition of American magazine Ebony has an interesting article, with something to say about that subject.  In particular I like their idea that You Can See What You Need to Get What You Want’. 

http://www.ebony.com/career-finance/3-reasons-you-need-to-be-on-linkedin

 

If you set store by finding out more about people who have been there and done that (actually used social media to their advantage), you might want to look at Rich Jones web site concerning professional steps in the virtual world. 

 

http://www.iamrichjones.com/

 

Blogging is an option too.  Finding a topic about which you are passionate and writing about it via WordPress, Blogger, or another platform.  It is always nice to have people read and even follow what you write, but it may take some time to get your readership beyond single figures.

 

Twitter is a third avenue, creating a small you-shaped virtual niche.  It also makes for concise communication as a limit of 140 or fewer characters applies.

 

It is a very quick way of getting your message distributed too.  Although recent events involving Ashley Cole and Rio Ferdinand, illustrate why speed isn’t always helpful.  Frankly it is idea to think first and tweet later.

 

There are a billion users on Facebook too, so that might be a harder arena in which to get your voice heard.

 

http://www.guardian.co.uk/technology/2012/oct/04/facebook-hits-billion-users-a-month

 

Whichever route appeals it is also worth remembering something friends working in Human Resources have mentioned to me.  Some employers do keep tabs on identifiable social media accounts.

 

Even if they do not have an official policy about employees’ media usage, or even if you are not yet working for them, they may be very interested in what you have to say and the way you say it.

 

That is worth thinking about if you are used to frank speaking online and you don’t want something you said ages ago, concerning a topic about which you are passionate, counting against long after you had forgotten saying it.

Three Things I Have Learned In 2012 (So Far)

As the second half of the year has arrived I am in stock taking mood.  In no particular order here are three of the things I know a bit more about now, than I did six months ago:

–        Some providers of goods and services are good at creating an accessible, welcoming feeling for customers new to their brand (yes WordPress, I’m talking about you)

 –       Effective project management techniques can produce good quality, timely results for the non-profit sector, just as they do in the commercial world – www.hoestreetfirst.wordpress.com shows that is the case.

–       It is a challenge to mobilise volunteers for community projects at the best of times.  During a period of austerity it is harder.  Understandably they are focusing on finding / keeping a job; financial security; family time.  Hats off to the folks who do get involved and whose contributions do make a difference.