What Feeling Do You Inspire?

How does your brand’s story connect to your customer’s needs? How are you communicating your values to others?  How do they feel after experiencing your service?

Digital Social Media Strategist Amanda Hill got me thinking about both of those questions after her presentation at the Business Show, earlier this month.  There is more information on Twitter about #TBS2014 and Amanda @Amanda_Hill .

Why Do You Do what You Do?

What was my key take away from Amanda’s presentation?  Establish what it is about your brand that makes you feel the most passionate, and communicate that aspect to your audience.  Come to think of it, that quote reminds me of Simon Sinek’s observation that: “People don’t buy what you do.  They buy why you do it”.  In other words allow your passion to inspire passion in others.

How do You Establish The Authenticity Of Your Brand?

For instance, you have some thinking to do if your goal is to emulate the late, celebrated, US writer Maya Angelou and connect in a profound way to a largely female audience.   You can read a Maya Angelou obituary here

Whoever is in your ideal audience, how will you establish your passion and authenticity with them through your  choice of words, or visuals?  Will they have a deep and empathic response to you as a result of your connection strategy?  Will they trust you enough to follow your heartfelt leadership on creative, family, or professional matters?

How Will You Communicate With Even More Passion Next Week?

Whatever the gender balance in your potential audience, whether they are in the US, UK, EU or further afield, here are some questions to answer before you return to work next week:

• What simple and effective step will you take to share even more of your authentic and heartfelt passion for your work?
• Once you have taken that step, what will you do next to cement your reputation?
• How will you know your approach is paying off?

I’d be interested to learn how you get on with these developmental actions.  Why not tweet me about your progress @RogerD_said

Please do take a minute to look at the other ideas relating to your work and life goals in the Archive section here, on Facebook and Google+ too.  Or if you are a Linkedin user you can visit View Roger Dennison’s profile