Goals 2014: What’s The Secret To Inspiring Passion In Others Who Encounter Your Brand?

What Feeling Do You Inspire?

What Feeling Do You Inspire?

How does your brand’s story connect to your customer’s needs? How are you communicating your values to others?  How do they feel after experiencing your service?

Digital Social Media Strategist Amanda Hill got me thinking about both of those questions after her presentation at the Business Show, earlier this month.  There is more information on Twitter about #TBS2014 and Amanda @Amanda_Hill .

Why Do You Do what You Do?

What was my key take away from Amanda’s presentation?  Establish what it is about your brand that makes you feel the most passionate, and communicate that aspect to your audience.  Come to think of it, that quote reminds me of Simon Sinek’s observation that: “People don’t buy what you do.  They buy why you do it”.  In other words allow your passion to inspire passion in others.

How do You Establish The Authenticity Of Your Brand?

For instance, you have some thinking to do if your goal is to emulate the late, celebrated, US writer Maya Angelou and connect in a profound way to a largely female audience.   You can read a Maya Angelou obituary here

Whoever is in your ideal audience, how will you establish your passion and authenticity with them through your  choice of words, or visuals?  Will they have a deep and empathic response to you as a result of your connection strategy?  Will they trust you enough to follow your heartfelt leadership on creative, family, or professional matters?

How Will You Communicate With Even More Passion Next Week?

Whatever the gender balance in your potential audience, whether they are in the US, UK, EU or further afield, here are some questions to answer before you return to work next week:

  • What simple and effective step will you take to share even more of your authentic and heartfelt passion for your work?
  • Once you have taken that step, what will you do next to cement your reputation?
  • How will you know your approach is paying off?

I’d be interested to learn how you get on with these developmental actions.  Why not tweet me about your progress @RogerD_said

Please do take a minute to look at the other ideas relating to your work and life goals in the Archive section here, on Facebook and Google+ too.  Or if you are a Linkedin user you can visit View Roger Dennison’s profile

Goals 2014: How Well Does Your Leadership Reflect Your Equality And Diversity Goals?

How Effective Is Your Leadership On Equality And Diversity?

How Effective Is Your Leadership On Equality And Diversity?

If you are like many leaders it is probably a challenge to get through your To Do list and deliver your everyday goals.  If you prioritise your medium and longer term goals too, this post may appeal to you.

What Effects Does Dominant Group Thinking Produce?

Here is a 58 minute video by anti-racist speaker Tim Wise, which is worth a look, if you have time and you have stretching leadership goals which are inspired by your equality and diversity values.  In case you haven’t time for the full video there are excerpts on Youtube which you can search for.

To my mind the key take away from the video is this: Being in the dominant group can leave you thinking you have the luxury of not having to care what other people think.  That attitude will make it harder to deliver on equality and diversity goals.

The upside of dominant-group thinking is simple: You face no obstacles to getting your goals accomplished.  You don’t experience anxiety.  You also don’t need to spend time on reflection about the impact of your words.  You can behave as you want to.  After all, you are acting on behalf of people like yourself, aren’t you?

How Do People From Diverse Backgrounds Respond To Dominant Group Thinking?

People from diverse backgrounds in your current or potential audience may take a different view.  On the least damaging end of the scale if you misspeak on a one-off basis you may not face any lasting consequences.  Get in wrong often enough and the authenticity of your brand values may be called into question.

What Are The Real World Consequences Of Sending Out The Wrong Equality And Diversity Messages?

In the US, major league basketball franchise owner Donald Sterling has experienced some major consequences following media coverage of comments he made about the sort of person he wanted courtside.  Being banned for life from the NBA and forced to sell his team, the LA Clippers for $850m, may influence him to rethink his approach to equality and diversity.

In the UK, BBC television Top Gear’s presenter Jeremy Clarkson is reportedly on his final warning from the corporation, after another controversial week.  Notwithstanding the 350 million viewers his programme receives globally he is having to rethink his approach to how he broadcasts.

Thee are high profile examples, but I think the basic principles are applicable to businesses generally.  Take a few moments to review your situation.  How well do you feel your organisation is doing on Equality And Diversity at the moment?

What Question Can An Authentic Leader Ask Of Themselves To Improve Their Equality And Diversity Focus?

Whether you are in the US, UK or further afield here’s a question that can ask yourself to improve your leadership:

  • What action will I take, this month, as an authentic leader to help my organisation make better use of its diverse workforce (or to demonstrate our commitment to equality goals)?

Feel free to continue this conversation about the relationship between authentic leadership, your values, and equality and diversity within your organisation.  Do let me know what impact your action has, when you start to see some results.

By all means take a look at the further ideas relating to your work and life goals in the Archive section here, on Facebook and Google+ too.  Or if you are a Linkedin user you can View Roger Dennison’s profile and connect with me there.

Goals 2014: 2 Questions To Help You Distinguish Yourself At Work

image of a latte

A Latte – Good For Creativity, Reflection And Patience

Is your local coffee shop your ideal third space, away from work and home? Do you reach your goals more easily with a cup of your favourite coffee in hand? Or maybe you mooch about with a Mocha when you want to refocus your work and life?

If you answered ‘yes’ just then, you may want to learn more about the BBC’s collaboration with the Open University. The first episode of Business Boomers sheds light on the subject of the rise and rise of the coffee shop, a thriving part of the hospitality sector, even after the global economic crisis of 2007-08.

Coffee Shops As Places To Change Your Life

As Chris Ward’s book ‘ Out of Office’ suggests, the wifi enabled coffee shop is a place where you can change your life, or have the big ideas which can change the world around you.  Here’s a link to the Business Boomers Open University mini site: if you are very curious you can also click on a programme summary here – Business Boomers Coffee Shop Pdf

Despite the new types of working venues and the new technologies to support that work times are still tough.  The focus remains getting the best possible results from limited resources.  How much of your To Do list gets done, or thought about outside office hours?

What Is Your Third Space?

One of my local third spaces – Cafe Le Delice – attracts customers for work and leisure by offering an attentive quality of service; handmade food; and flexible usage (reserving a private room for a voluntary project meeting for instance).  This makes it the kind of venue where work  can still get done, after the 9 to 5.

There’s an analogue to the coffee shop as third space destination of choice.  How does an individual stand apart from his or her more prominent peers, when their offer seems similar?  How do they retain the work-life balance they want whilst giving their best performance?

Your 2 Questions To Help Distinguish Yourself At Work

Here are two related questions to work on:

  • What is your unique offer and how does it stand out in quality terms from everyone else’s?
  • What actions will you take in the next 12 weeks to further differentiate your brand from others; improve your prospects; and enjoy your free time?

Help yourself to the further ideas relating to your work and life goals in the Archive section here, on Facebook and Google+ too.  Or you can go to LinkedIn and View Roger Dennison’s profile