Goals 2014: 2 Action Points To Add Value To Your Professional Social Media Strategy

How LinkedIn Are You?

How LinkedIn Are You?

How often do you update your LinkedIn profile, compared to your professional Blog, Facebook, or Twitter content?  Go on, be honest.  Here’s another question: What goals are you addressing by using social media for professional purposes?

Don’t worry, you are not alone if you said you: refreshed your LinkedIn presence much less frequently than your other profiles; have no specific outcome related to your social media posts.  With the sea of media out there to dip into focusing on creating content can be difficult.

Recent coverage of professionals use of social media

This week two writers, Paul Boag* and Ross McGuiness** have separately pointed out that LinkedIn can be a real asset to advancing your work life goals, if you use the platform strategically.

Writing as part of the In Focus section within the Metro  Ross’s article highlights the value of building up an organic network of connections, via LinkedIn.  Connecting with people outside your immediate circle, can mean you get to offer your talents to an ever widening pool of curious people, who are already interested in your skill set.  Those connections can be in another city, country or continent.  You get attention in Denver, Delhi or Darlington if you want it.

The blog post Paul wrote reminded me of the advantages in keeping profile content fresh.  Your connections and other visitors like to dip into fresh material.  Your well-presented comments about your latest project, or newly acquired skills are valuable.  So are your contributions to discussion threads.

What actions can you take to sharpen your social media use?

I think there are two actions for you to add to your schedule this year (or focus on if they haven’t had too much of your attention before now).  These actions will help you if your goal involves consolidating your professional reputation on LinkedIn, or other social media platforms in 2014.

  • Update your content on a regular basis, to reflect your recent achievements, your newly acquired skills, or freshly gained qualifications.
  • Connect where possible to others with shared professional interests.  If that is not an option contribute regularly to online discussions about current key topics affecting your work area.  Perhaps you could even start a new conversation, based on your knowledge of upcoming trends?

Good luck with sharpening up your goal and turning your LinkedIn presence to your professional advantage.

Do check out the Archive section for more thoughts on work and life issues and feel free to look at the further ideas relating to your work and life goals on Facebook and Google+ too

 

*Paul is @boagworld on Twitter

** Ross tweets as @McGuinessRoss

Goals 2014: Three Strategies To Help Get Back To Work After 50

 

The Journey To Work
The Journey To Work

 

How happy are you with your commute to work?  The Office for National Statistics reportedly says that 30 minute plus commuter journeys make people unhappy and anxious, especially if they travel by bus.  ONS Guardian Article

People between jobs – following redundancy – may not have the commute to contend with, but they have to face other stressors, like getting another job.

If you are in that situation your immediate goal may involve taking action to secure another job before the summer.  If so you probably know what steps you are going to take to get you there.

How would you feel if your actions didn’t produce results this summer?

What would you feel like if you didn’t secure work over the next two summers either?

How much more of a challenge would you face if you were now in your early 50s?

That is the situation highlighted in an enquiry to the Guardian newspaper from a fifty something former academic.  He describes his situation in negative terms.  Luckily he has options, if he feels positive about pursuing them.  Your positive attitude would be crucial too.

Take a few moments and follow the link in the tweet below to find out more.  There is a lot of positivity in the three valuable strategies of

  • Networking with former peers
  • Maintaining a Professional Online Presence
  • Publishing Material That Enhances Your Reputation

Your circumstances as a fifty something between jobs may be different.  Nonetheless there are some questions the scenario may raise for you:

  • What would your first step be to return to work after redundancy?
  • What would your Plan B look like if you needed one?
  • Where would you get support from whilst your plans came together?

If these are hard questions to answer you may want to spend 30 minutes, this week, writing down your responses.  That investment of time is worth it.

Keep your responses in a safe place.  Hopefully you won’t need to use them.  However if your circumstances unexpectedly change you and your coach may need to work through that material, as you plan your journey back to work.

(To find out more about coaching you can follow me On Facebook and Google+ too)