Is searching for a new job on your Spring To Do list? Perhaps you are a recruiter whose goal is to fill your post with the ideal recruit. Neither goal is easy, is it?
As an applicant you have your check list of what you want (which might include a role that is a good match to your skills; the right salary; a workplace culture you like; a happy work -life balance).
Meanwhile the advertisers are picturing their ideal candidate, someone with the Essential Qualities for the vacancy. They might have in mind someone: aggressive about getting results; assertive without being cocky; independent yet a team player, where necessary.
Here’s the thing. The language used in adverts themselves may be off putting to some potential applicants. Why? Time magazine’s online edition shared some German research this week, suggesting that women do not apply for male sounding jobs.
Some terms, like ‘aggressive… assertive… independent’ could be sending unattractive signals out about the vacancy. They could also be saying something unintended about the organisational culture too. As the global economy starts to recover from the shock of 2008 there is strong competition to secure the right talent. Getting it right promotes business growth. Letting applicants know you are a good organisation to work for is a quick win.
Unappealing language is easily fixed, if advertisers take a few minutes to think about the most appealing / inclusive wording they could use, before signing off their recruitment text and posting their vacancies. That simple adjustment might broaden their reach and result in a better hiring decision at the end of the recruitment process.
As you are thinking about the psychology of changing your job here are 3 questions for you to respond to. They are ideal whether you are seeking a job, or advertising one:
- What language in the advertisement attracts your interest / best represents your vacancy?
- How many of the Essentials Qualities do you have to offer / do you really want candidates to have?
- How will this job help you achieve your personal goals once you get it / how will filling this vacancy help your organisation’s goals?
Good luck taking action which moves closer to your recruitment goal. Feel free to nose around the Archives here and look at ideas I refer to relating to your work and life goals on Facebook and Google+ too