As this is the season of gifts and thoughtful reflection I wondered what is the ideal gift you would give yourself in 12 months’ time?
Could your gift to yourself involve switching jobs?
Perhaps you were thinking of finding an occupation which reflects your values & beliefs more closely?
Maybe it relates to having a satisfying balance between time spent with supportive colleagues, trading in ethical products and enjoying a good quality of life?
Does achieving a fraction of that change sound like hard work?
Well, apparently a step or two along the road toward those outcomes is possible. BBC Business coverage of Henrietta Lovell’s Rare Tea Company records such a journey.
Henrietta realised that there was scope to meet the needs of rare tea enthusiasts and became a kind trader into the bargain.
I love the positive energy she brings to the enterprise she founded. Instead of constantly eyeing the bottom-line, in a competitive scramble, she asked:
“Why can’t businesses be run with a generosity of spirit and a lot of goodwill”?
She is making generosity and goodwill part of her business offer. She is also making the business work.
According to the article, that is an approach which other, less nichey traders are adopting too. The article is well worth a few minutes of your time.
I wonder how many business leaders are inclined to think about working with a coach to improve their performance outcomes in terms of their ethical reputation, or social impact?
Perhaps that was part of Google’s initial philosophy when their informal motto was ‘don’t be evil’.
Either way it would be incredibly positive to coach organisations who were professional about the goods / services they provided but also mindful of their stake in society.
As far as I can see those organisations, their staff, customers and stakeholders would all benefit from sharing an ethically- based value system.
That thinking has to be good for business. Even though, obviously, it wouldn’t be everyone’s cup of tea.