If you have read my posts about David Bowie, or the Rolling Stones, you’ll know I like music created by established artists. Having said that, there’s nothing wrong with newcomers, with the right attitude. That attitude involves doing what you love for reasons other than wanting to be famous, straightaway.
“Music is its own reward and making music is what you do it for, it’s for the fulfilment and the beauty of the creative moment”
Equally important is the nurturing approach that record companies have toward their artists. If the company is into making quick money from the talents of the winner from a singing competition like the X Factor they will drop the artist quickly if sales don’t meet expectations.
As a side note, I guess it helps if you have a robust sense of your own talent if you are entering those talent shows – like Will Young or JLS seem to have – since you know your abilities are strong enough to transcend the here-today-gone-tomorrow environment which introduced to the spotlight.
Anyway, record companies interested in developing their artists, rather than quickly exploiting them, form substantive working relationships built for the long term. The BBC article notes what Martin Mills, founder and chairman of the Beggars group says about longevity being vital in the independent sector.
“You’re looking for artists that are more than just one moment, people that we think can grow over a period of time and become even greater”
The moral for the creative musician (and maybe for the person seeking a fulfilling non-creative career) seems to have a flavour of Laura Berman Fortgang’s philosophy: find your reward and fulfilment from doing what you love to do; build a relationship with an employer who supports your growth over the long-term; live the best life you can.
- Creating ‘career’ bands (bbc.co.uk)