Have you ever had someone give you a business card before they say anything to you?
There must be some psychological trigger at work. One where the card giver looks at you and thinks ‘That person has a professional appearance. I must introduce them to what I have to offer’
The card giver doesn’t know who you are – or what you might need – you are another person to whom they gave a business card at that event.
Without getting to know you they want you to know them and why their online marketing process (or whatever) represents a great opportunity for you.
Annoying isn’t it?
What Are The 3 Relationship Building Skills You Need?
I think a better approach to building a relationship involves listening. Then making time to establish rapport. From that mutual place of trust you can go forward. You might get to a point where the other person is deeply engaged with what you are saying.
Here are 3 skills at the heart of engaged relationships. Having these 3 elements in place makes it easier to say what you mean concerning your project / area of work / bright idea:
Empathy – How much time have you spent building your knowledge of the needs of the particular niche you want to service?
- Who is in that niche?
- What stresses are they under?
- How does your ‘thing’ reduce those pressures?
Authenticity – Have you been a member of the niche you are focusing on?
- What true ‘Before and After’ story can you tell to connect you to it?
- How passionate are you about offering service to your niche?
- What do you want people to feel when they first encounter your work?
Self-Awareness – How much effort do you want to make in building and maintaining these relationships?
- What signals tell you that you are holding the other person’s attention?
- How do you vary what you are doing to deepen your connection?
- How do you feel if the other person says they are not interested?
There’s A Google Hangout You Might Want To Join
I am hosting a Google Hangout on 12 May looking into these issues – I hope you will want to join in. Follow the link if so.
https://plus.google.com/events/c67917issejfjbmbupmuv125nho
What Is Your Next Step?
Thanks for reading to the end. What step will you take today to build more productive relationships? Feel free to comment below – or Tweet @RogerD_Said – share this post with the people you know who would benefit from reading it.