Maybe it is just me. I can think of many issues in the corporate world that might be worthy of ridicule. I wouldn’t poke fun at language that potentially helps bring thousands of people together into one culture across several different sites, and perhaps different time zones.
Sometimes though language can obscure meaning, or be quite passive-aggressive when it is used strategically (I’m thinking of some of the Public Relations flavoured speech of the character Stewart Pearson, in Armando Iannucci’s comedy The Thick of It).
Anyway, here is the list of scorn-worthy corporate buzz words , proposed by Steven Poole in the Guardian newspaper this week (provoking more than 1800 below the line comments):
– Going Forward
– Drill Down
– End Of Play
None of these is out and out offensive to my mind (as long as they are not strung together thoughtlessly in the same Bull S$!t Bingo-worthy sentence).
Mind you, if I was coaching someone who had ‘issues’ with an option they wanted to take I might have to stop and check what exactly that meant for them. Otherwise the list is fairly innocuous.
Luckily ‘Kicking This Into The Long Grass’ and ‘Low Hanging Fruit’ don’t feature in the top ten, as those do sound too jargon-like, even for me.