How To Start Building #Rapport After #InternationalMensDay

Rapport Without Conflict

There’s No Conflict In Meeting Your Goals & Building Rapport – Picture From Pexels.Com

Freshly minted World Heavyweight Champion Anthony Joshua said it best in a recent Tweet

You Can’t Buy Loyalty. It  Comes From The Heart

He knows it takes time to build the kind of rapport which comes from the heart and means people warm towards you. For guys that can be a challenge. We don’t always open up emotional conversations; tell our authentic story;or ask for support when we need it.

It shouldn’t like a fight to achieve a goal if we are being authentic. Barriers like age, class, disability, ethnicity, faith, gender, politics and sexuality fall away.  

When people truly ‘get’ where we are coming from, it feels great. We can help them and draw on their support.

How Can We Start To Build Rapport?

Once we develop the skills and confidence to apply for our next role, or offer our services to the world, the challenge is to let others know we are ready to grow into bigger roles.

First, identify the way you want to introduce yourself to the group of people you would like to join. What parts of your life story chime with theirs? How will sharing your true self help to build rapport and what are the benefits, to them, of your world feeding into theirs?

How will you know they like what they see? 

Once you know who you are engaging with you can regularly use the social media channel they rely on. Show up, Comment, Like and Share too.

Where possible you can also take the plunge and meet your community in real life. Yes, there is the potential for falling flat on your backside. There is also the (greater) possibility that you will meet really interesting people, with whom you can share your wisdom. They become part of your world and you can be a loyal part of theirs.

Remember, when you finally ‘click’ with people it becomes a lot easier to offer support, ask for help and reach your goals. 

What’s Your Next Step?

There are people who need what you have to offer in the year ahead. There are also people who can support you, if and when you need it. Let them get to know you. Once they like and trust you their world and yours will become a much more progressive place.

Why not add your comment here and share your strategy for connecting to people on social media, or in real life. You can always Like and Share too.

Thanks for reading. Have a great week.

Roger

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Does Your #SocialMediaPresence Deserve A Thumbs Up?

 

How Well Does Your Use Of Social Media Connect You To Your Community? Picture From Gabor From Hungary From Morguefile.com

How Well Does Your Use Of Social Media Connect You To Your Community? Picture From Gabor From Hungary From Morguefile.com

You are not alone if you visit social media sites to get information to help you with a problem.

According to http://internetlivestats.com Google now processes over 40,000 search engine queries every second on average.

Imagine getting a thumbs up from someone in your community for posting something which precisely answers one of those queries and makes their problem go away.

If you make someone that happy they could potentially become one of your passionate customers.

How Does Your Content Solve Specific Problems?

Two weeks ago I spoke about tackling social media goals to an audience of startups and micro business people. One of the questions which came was how to create content which generates more engagement.

Audience members were frustrated having written an attention grabbing headline and great content, only to have no one comment on it.

Some entrepreneurs in the audience felt like giving up when their carefully written posts seemed to have no impact.

I thought there could be one missing element in those posts: a call to action.

What’s The Purpose Of Calling People To Action?

The audience and I talked about what kind of posts had impact and why.

We also discussed what could be done with less impactful posts to get people to engage.

We agreed that their social media content probably solved the problem which the questioner was facing.

What could be done to take that conversation further? Calling the audience to take action.

We recognised that content which stands out from the flood of posts calls the questioner to take action. Those posts invite people to engage with the content creator. The engagement benefits both the person with the enquiry and the content supplier.

Benefits Of Calling Your Community To Action

For the person with the problem it is useful to stay in touch with a reliable source of information. Who knows what further insight that source could offer in future?

For the supplier expanding their community has several benefits.

  • Their expert profile increases as more people come to know them.
  • They can experience word of mouth recommendation, as their audience likes what they do.
  • They can prove so trustworthy that people respond to their products, services or projects.      

3 Ways To Add Value With Your Social Media Presence

  • Deliver information which helps to resolve a problem for a specific community member
  • Keep your presentation as simple and straight-forward as possible
  • Prompt your reader to take an action by leaving their comment, sharing your post, hitting the Like button, or trusting you with their email address so you can offer them future service

Here’s How To Continue This Conversation

Thanks for reading this post. I hope it has got you thinking about your use of social media. What will you now do to better connect with your community?

I’ll be exploring these themes in more detail in a workshop on 12 September (more information in future posts). Meanwhile here are some questions you can feedback on:

  • Who wrote the most effective post you have engaged with this year?
  • What made you comment having read it?
  • What else did it inspire you to do?
  • Who did you share it with?


Use the comment space below to add your voice to the discussion. If you Tweet your reply to @RogerD_Said please include the hashtag #SocialMediaPresence to make it easy to follow the conversation.