Goals 2014: 5 Questions For People Using Social Media To Connect With Others

Social Media Activity

Just Some Of The Ways To Be Active On Social Media

How many different channels do you use to pursue your social media goals and present your brand online to the world?  As I researched this post I realised just how many social media channels there are, and how little time there would be to make the best use of all of them.  That’s why I’m referring to just a handful of platforms.

US versus UK Social Media Statistics

US data from 2013 undertaken by the Pew Research Centre (a non-partisan ‘fact tank’) is relevant here.  They have broken down online activity to identify who is using social networking (73% of US adults are apparently) and where they spend time: Would you say your strategy is to form links with 16% on Google +, or the 22% of adults on Linkedin (which celebrates its 11th birthday on 5 May)?  Connect with the 18% of adults using Twitter?  Or do you relate more with the 71% of all adults using Facebook?

According to Ofcom in the UK 55% of adults owning mobile web enabled devices use them to visit social networking sites, or networking apps.  That’s a hefty segment of users who you could be reaching.  Assuming you can find the right channel to engage with the demographic you have

Google+ How Is It For You?

It is a timely question as JP Mangalindan, writing online for CNN Fortune and Money, has speculated about the platform’s future in a recent tech article   How productive a space is Google+ for you?

Site Statistics

We’ve all visited sites where the most recent post was six months ago.  Perhaps the site’s owner looked at their site statistics, felt it wasn’t getting enough traffic and abandoned it for that reason.  I wonder what signal that sends to visitors and to corporations like Google who created the site?

5 Questions For People Using Social Media To Connect With Others

So there is high take up with social media in general, although some platforms are more popular than others.  All of this  prompts me to ask the following:

  • What story do your posts tell about your brand (well established leader in your sector, or attention worthy new entrant)?
  • What timing strategy do you follow when you post to your social media sites (Weekly, or less often? Midweek, or weekend?)
  • How many new visitors are you adding by posting?
  • What do your visitors gain by looking at your site (insight from material you create; engagement with other peoples’ posts which you curate and repost; more information about your work)?
  • When visiting your site on mobile devices do people miss out on some of the desktop content (or could they browse and even buy in both places)?

Your answers to those questions can help you assess the return on the time you invest, in creating and curating social media posts.

Feel free to browse the other ideas relating to your work and life goals in the Archive section here, on Facebook and Google+ too.  Or if you are a Linkedin user you can View Roger Dennison’s profile and connect with me there.

Goals 2014: 3 Questions To Help You Decide Where To Offer Your Acts Of Service

Your Connections Increase In Number When  You Volunteer

Your Connections Increase In Number When You Volunteer

Were you following my previous posts about the reasons you should have a volunteering goal and the benefits coming your way from volunteering?  If you missed the posts on Contributing to your Community click in the Archive for 30 March and the Morale post is located there dated 8 April.

Your Acts of Service

That wider conversation led to me making a contribution to a discussion with Forbes online magazine contributor and Twitter user @tomwatson  You can get a flavour of the back and forth via this tweet:

This goes to show once you start offering thoughts and sharing views you quickly encounter the major benefit of volunteering: being connected means you can offer acts of service to others.

How Can Dunbar’s Number Help You Serve Your Contacts?

Mind you, if you can only hold stable relationships with 150 people it makes sense that as many of those people as possible are folks to whom you can be of service.  So here’s 3 questions for you based on Dunbar’s Number (those 150 people):

  • Do you want to offer service to your 5 most significant contacts, or do you feel obligated to do this (it is more authentic if you want to take action)?
  • What common characteristics do your top 5 contacts share?
  • How does that information shape the acts of service you will offer them this week?

Good luck to you with your offer to serve others.  You can get more ideas by checking out – and Liking if you want – my posts on Facebook and Google+ too.  Or if you use LinkedIn you can View Roger Dennison’s profile

Well-Being: Inspirational Thinking

 

Candle Flames

An Inspirational Thought

With less than 12 hours until 2014 arrives, in the UK at least, I think some inspirational words from the US are in order.

The inspiration message was offered at last summer’s May 30th 2013 Harvard commencement ceremony.  It’s available in full online, if you want to Google it.  The speaker was the hugely successful entrepreneur Oprah Winfrey.

The key take away messages?  Well-being matters.  Goals can be hard to reach.  You will be OK if you follow the direction of your own inner voice.

Enjoy this extract.  Feel free to share it, or contribute your own inspirational quote too, via the Contact page or Twitter @RogerD_said.

 

Oprah Winfrey

“…From time to time you may stumble, fall, you will for sure, count on this, no doubt, you will have questions and you will have doubts about your path. But I know this, if you’re willing to listen to, be guided by, that still small voice that is the G.P.S. within yourself, to find out what makes you come alive, you will be more than okay. You will be happy, you will be successful, and you will make a difference in the world”.

Not Everyone’s Cup Of Tea

As this is the season of gifts and thoughtful reflection I wondered what is the ideal gift you would give yourself in 12 months’ time?

Coaching present
Could your gift to yourself involve switching jobs?

Perhaps you were thinking of finding an occupation which reflects your values & beliefs more closely?

Maybe it relates to having a satisfying balance between time spent with supportive colleagues, trading in ethical products and enjoying a good quality of life?

Does achieving a fraction of that change sound like hard work?

Well, apparently a step or two along the road toward those outcomes is possible.  BBC Business coverage of Henrietta Lovell’s Rare Tea Company records such a journey.

http://www.bbc.co.uk/news/business-20761886

Henrietta realised that there was scope to meet the needs of rare tea enthusiasts and became a kind trader into the bargain.

I love the positive energy she brings to the enterprise she founded.  Instead of constantly eyeing the bottom-line, in a competitive scramble, she asked:

“Why can’t businesses be run with a generosity of spirit and a lot of goodwill”?

http://www.rareteacompany.com/

She is making generosity and goodwill part of her business offer.  She is also making the business work.

According to the article, that is an approach which other, less nichey traders are adopting too.  The article is well worth a few minutes of your time.

I wonder how many business leaders are inclined to think about working with a coach to improve their performance outcomes in terms of their ethical reputation, or social impact?

Perhaps that was part of Google’s initial philosophy when their informal motto was ‘don’t be evil’.

Either way it would be incredibly positive to coach organisations who were professional about the goods / services they provided but also mindful of their stake in society.

As far as I can see those organisations, their staff, customers and stakeholders would all benefit from sharing an ethically- based value system.

That thinking has to be good for business.  Even though, obviously, it wouldn’t be everyone’s cup of tea.