Why Understanding Difference Helps Improve Solutions

Understanding the different challenges people face helps us create better solutions

Beyond our professional and personal networks there are limitless potential customers, clients and service users.

The people who use our goods and services can be challenged by unspoken burdens.

When we create a space where they can help us better understand their lives those burdens can become visible.

Once we can see what other obstacles they face, we can help them eliminate them.

It is a win-win situation.

We learn something, while they enjoy greater independence and joy.

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